Hi, I’m Diana. I collaborate with manufacturers and lifestyle brands to bring illustrated work to life on wallpaper, textiles, stationery, and home goods.
"The name comes from the flower Hoya Carnosa, the flower of my childhood".
One of my earliest memories is sitting in the backyard of my babysitter’s house — my second family, really — picking these velvety flowers from the vine and slowly removing the tiny star hidden in the middle. I kept them as little treasures.
HOYA is an illustrated brand grounded in those memories and that nostalgia. I hope this collection brings you joy and makes you feel beautiful and confident.
Based in Miami, I create art inspired by memories, color, and the beauty hidden in everyday things. From illustrated patterns licensed to brands, to products you can wear and surround yourself with.
